Joico Blonde Life Brightening Conditioner is for bleached, double-processed or high lifted blondes! Forget those dense overly heavy moisturizing treatments designed for bleach blondes. The lightness of a lotion and the power of a serum in this deeply...
Blonde brightening masque to intensely hydrate, detox & illuminate. This quick-rinse treatment instantly hydrates, softens and amps up your pale strands by neutralising those nasty trace minerals that lead to dullness and yellowing. Nutrient-rich...
Joico Blonde Life Brightening shampoo is for bleached, double-processed or high lifted blondes! Blonde Life Shampoo protects, detoxifies, and bumps up the brilliance and strength of hair that’s been bleached, double-processed, or lifted to new heights;...
Joico Blonde Life Brightening Veil protects from thermal stylers, chemicals, UV exposure, humidity and dryness. Instantly safeguards hair while boosting shine, doubling hair's strength to leave hair super manageable and frizz free. Blonde Life collection...
Volumizing conditioner thickens hair while moisturising and detangling. A luxurious conditioner for fine hair that moisturizes and detangles. Oat Protein Complex thickens strands without adding weight. Your fine hair will look and feel thicker and will...
Volumizing shampoo thickens hair while gently cleansing. For fine-to-normal hair types needing thicker, fuller, more manageable texture. Oat Amino Acids provides excellent source of lightweight moisture. This hydrating shampoo adds tremendous body,...
Specially formulated for fine, flat and limp hair, Joico Body Luxe Volumizing Elixir 200ml adds wonderful volume without weighing your locks down. Your hair will be transformed into thicker and fuller locks that exude health and vitality, giving you more...
Specially formulated for fine, flat and limp hair, Joico Body Luxe Volumizing Foam adds wonderful volume without weighing your locks down. Your hair will be transformed into more voluminous locks with body and bounce with this weightless, heat activated...
Say so long to brunette hair with a brassy cast. Our color-correcting conditioner nourishes strands while instantly neutralizing those unwanted warm, orange-y tones.
Say so long to brunette hair with a brassy cast. Our color-correcting shampoo cleanses strands while instantly neutralizing those unwanted warm, orange-y tones.