Blonde brightening masque to intensely hydrate, detox & illuminate. This quick-rinse treatment instantly hydrates, softens and amps up your pale strands by neutralising those nasty trace minerals that lead to dullness and yellowing. Nutrient-rich...
Joico Blonde Life Brightening Veil protects from thermal stylers, chemicals, UV exposure, humidity and dryness. Instantly safeguards hair while boosting shine, doubling hair's strength to leave hair super manageable and frizz free. Blonde Life collection...
Joico Blonde Life Brightening shampoo is for bleached, double-processed or high lifted blondes! Blonde Life Shampoo protects, detoxifies, and bumps up the brilliance and strength of hair that’s been bleached, double-processed, or lifted to new heights;...
Joico Blonde Life Brightening Conditioner is for bleached, double-processed or high lifted blondes! Forget those dense overly heavy moisturizing treatments designed for bleach blondes. The lightness of a lotion and the power of a serum in this deeply...
Controls frizz and erratic curls for a bouncy finish, polishes curls and locks out humidity and frizz. Contains Triple-Oil Complex, Aqualastik, and Bio-Advanced Peptide Complex.
Award-winning intensive protein reconstructor rebuilds and improves stressed, physically and/or chemically treated hair. Lost or depleted amino acids are replenished with a high concentration of Quadramine Complex for maximum reconstruction and protection...
Protective hairspray that delivers flexible styling and body that lasts all day. Medium hold. Holds and protects against thermal damage while taming static and flyaways. This multi-use hairspray will give you flexible, all-day control, body and volume....
A 3- to 5-minute treatment (formulated to follow any Joico shampoo) that replenishes moisture and lipids to overly dry, damaged hair. This hydrating formula has a ph of 3.5 to seal the cuticle, creating a polished surface. Contains Shea Butter for increased...
This weightless foaming leave-in protectant featuring K-PAK's Keratin Silicone Complex finalizes the reconstruction process by sealing the cuticle and providing thermal and environmental protection to the hair. Detangles adds shine conditions eliminates...
Don’t lose your cool with Color Balance Purple Conditioner. Preserve blonde hair’s vibrancy in the most majestic way with our royal-purple conditioner, which counteracts unwanted yellow and warm tones while delivering a burst of moisture. This nourishing...