Award-winning intensive protein reconstructor rebuilds and improves stressed, physically and/or chemically treated hair. Lost or depleted amino acids are replenished with a high concentration of Quadramine Complex for maximum reconstruction and protection...
Controls frizz and erratic curls for a bouncy finish, polishes curls and locks out humidity and frizz. Contains Triple-Oil Complex, Aqualastik, and Bio-Advanced Peptide Complex.
Blonde brightening masque to intensely hydrate, detox & illuminate. This quick-rinse treatment instantly hydrates, softens and amps up your pale strands by neutralising those nasty trace minerals that lead to dullness and yellowing. Nutrient-rich...
Joico Blonde Life Brightening Veil protects from thermal stylers, chemicals, UV exposure, humidity and dryness. Instantly safeguards hair while boosting shine, doubling hair's strength to leave hair super manageable and frizz free. Blonde Life collection...
Joico Blonde Life Brightening shampoo is for bleached, double-processed or high lifted blondes! Blonde Life Shampoo protects, detoxifies, and bumps up the brilliance and strength of hair that’s been bleached, double-processed, or lifted to new heights;...
Joico Blonde Life Brightening Conditioner is for bleached, double-processed or high lifted blondes! Forget those dense overly heavy moisturizing treatments designed for bleach blondes. The lightness of a lotion and the power of a serum in this deeply...